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+44 (0) 772 0773 057

James Husbands is an illustrator and storyboard artist. James works across film, television, advertising and print with most of today's leading directors including: Wim Wenders, Rupert Wyatt, Mike Figgis, Kevin Macdonald, David Schwimmer, Sam Brown, Jaume Collet Serra and Tarsem Singh to name a few. 

News

Audi RS3 - Ice Hockey campaign "inevitably cool"

Kristy



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Audi RS3 'Ice Hockey' Spot is Inevitably Cool

Thursday, June 11, 2015 at 5:31 pm | And before we get into it, let's just breathe a collective sigh of relief that this wasn't another one of Audi UK's disgusting RS3 commercials, like the one they called "Birth".Yeah, remember that one? You can check it out here. Anyway, when that R8 gave birth to the RS3, lunches everywhere started going back up. It's just nasty, and definitely not in a good way.

Lucky for us, Audi dug a bit deeper into their "inspiration bag" and pulled out this pretty fun idea. It must have sounded something like this: "Hey guys, let's get the RS3 on an ice rink together with a bunch of Hockey players and a couple of cute cheerleaders."

That's one idea that was probably approved in a fraction of a second, right?

You start off with having the 367 PS Audi RS3 just rev out of its mind while it runs (skates) circles around the rink.

The 2.5 liter turbocharged unit sounds really mean, as if it can't wait to find more grip so it can take off, doing a gazillion miles per hour.

As for Hockey, well, great choice. After all, it is one of the fastest and most dynamic team sports you can watch, which makes it always entertaining as long as you're following the NHL or other strong professional leagues.