James worked with director Dougal Wilson and Blink storyboarding this new John Lewis campaign which is clearly adorable. If you haven't seen it the ad is for its Home Insurance arm, showing a little girl clumsily dancing around her house to Elton John’s Tiny Dancer. Jennifer Faull of thedrum.com wrote the article below about it.
Under the new strapline, ‘If it matters to you, it matters to us’, John Lewis tasked long-term creative agency adam&eveDDB – the agency behind ‘Monty the Penguin’ – to create an ad that would drive awareness of its insurance services in a lighthearted way.
The advert sees a young girl play, prance and pirouette around her home, narrowly missing crashes with TVs, bookcases, artwork and chandeliers.
“The reason John Lewis is in insurance is that if something means a lot to our customers - whether it be their home or their contents - then it means a lot to us too,” said Margaret Burke, head of marketing, financial services at John Lewis.
"The advert is heart-warming and features an iconic song, but most importantly it reminds viewers that John Lewis Home Insurance can offer peace of mind, allowing them to enjoy family life - knowing that they have protection in place, they can simply let life happen.”
The campaign will appear on TV for the first time when it launches with a 90-second TV advert on Saturday 22 August at 8.30pm, during the break in ‘The Saturday Night Story’ on ITV.
TV activity will be supported by national press, in-store, digital and cinema advertising, as well as customer comms and a dedicated microsite.